To be the most preferred choice of our customers and maintain our brand “ARCEL” to become one of leading in Chemical Maintenance Products for Industrial and Marine.

  1. Achieve excellent financial result and grow profitability
  2. Enhance our customer value by providing finest quality and innovative products, highest credibility, and reliability services with competitive prices and punctual delivery
  3. Improve and optimize our business processes effectively and continuously
  4. Develop and utilize our personnel capabilities to their fullest performance
  5. Contribute to the societies through the improvement of environmental performance, occupational health and safety for employees, and continuously support to the local community.